The Most Recognizable Picture in Sports

This is a post I have been wanting to put on here for a while, but haven’t really gotten to it, but finally have! And even though, there really isn’t much to say on this video as a piece of journalism, I just thought it was really interesting and that anyone with a free moment should check this story out. It is a short video about where one of the most iconic shots of sporting events comes from.

The Goodyear Blimp.

Outside The Lines did a story for the anniversary of the Goodyear Blimp and its meaning to the sport’s world.

Since the Goodyear Blimp has been ‘blimping’ around in the air, sports fans have been given a chance to physically place the sporting event in their heads, in the city. There is no major sporting event that the Blimp is not on hand for and from a fan’s perspective, there is no picture on the field that can do what the blimp does. No on the shoulder camera, no sky-cam, no camera anywhere can paint the picturesque painting that the camera from the blimp overhead shows.

And from the perspective of a marketer and advertiser, there is no greater advertisement for a company. No one else has anything like it. It stands out from the clutter AND is recognizable to millions of people. There is almost an expectation from people that they will see the blimp at sporting events. And it isn’t just any blimp that they want to see; people want to see THE Goodyear Blimp. Don’t agree? I challenge anyone reading this blog to find me a better piece of advertising in this world.

Side note: Check out the Goodyear Blimp’s website! Everything is covered from the fleet to the crew to the mechanics of how the blimp works, but my favorite part of the site is the pictures. (See some of these below.)

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